Writing content

I've written content for a wide range of websites, using a wide range of "voices". I write using Plain English, working hard to ensure that my copy is clear, concise and well organised. Correct spelling, punctuation and grammar, proper formatting, logical information hierarchies and a consistent set of rules for writing and content layout all make for a much improved user experience. I believe that your content is the most important aspect of your website, and if you get it right, everything else will follow.

I also write the microcopy and help text for websites where I'm responsible for the UX design. Getting this specialised text right, especially in websites or online apps where there's a degree of user interaction, can be the difference between a website that works and one that doesn't. This discipline is known as content design.