Website: lungfish.co.nz (site has since been redesigned) - view screenshots
Size: 100+ pages, randomly selected on login
Government status: Government Agency
My professional status: contractor at Base Two
Website client: Health Sponsorship Council - Smokefree
Dates: February - August 2000
Brief: to rebrand and build the Lungfish website, targeting its market directly with a very funky, experimental and fresh image and navigation/architecture design. Lungfish is the youth brand of Smokefree New Zealand.
Congratulations!!! Lungfish looks fantastic...Ben McFadgen, Senior Project Manager, Base Two
My responsibilities included:
- Development of navigation and architecture concepts with the Base Two team
- Close liaison with programmer who then converted HTML pages into PHP layers
- Some time management and progress planning for the team.
This was a ground-breaking site in terms of navigation and structure - we wanted to tap into the explorer mentality of young people, so we deliberately made the navigation a little bit of a challenge to find, and broke as many of the rules of "sensible" web design as we could!
Lungfish was a fully "stretchable" framed site, with all boxed text and graphical elements stretching to fit browser text and windows of all sizes.