Icebreaker
Link: icebreaker.co.nz (site has since been redeveloped) - view screenshots
Size: 130 pages
My professional status: employee at Origin Design
Website client: Icebreaker
Dates: July 2001 - October 2002
Brief: to build and maintain a website which reflected Origin's ground-breaking graphic design for Icebreaker clothing and which showcased Icebreaker's new clothing collection each season.
My responsibilities included:
- Building the site - architecture, HTML, graphics, JavaScript, CSS, popup windows
- Regular updates to the site each season, showcasing the clothing collection in its entirety
- Extensive Photoshop work for each new collection - using images from the printed catalogue (which Origin also created) and creating new display pages for the website, plus popup windows for each item, with all colour variations shown
- Creation of the Icebreaker window display subsite, which was aimed at retailers who entered Icebreaker's display promotion
- Development, graphics and building a new Rocksocks section for the website.
This was a gorgeous site, perfectly complementing Origin's design for the print catalogue, point-of-sale and packing. I loved putting together the new product pages each season - lots of work with beautiful results. Origin's print designs paved the way for a new style of outdoor clothing branding - which has since been copied (but in my opinion never matched) by many other clothing labels.
